中国房地产综合最佳金质期刊
中国房地产最具理论权威期刊
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《东南置业》杂志被评为最具市场价值期刊
发布时间:2016-05-11 14:28:36 来源:东南置业 流量次数:4476 文字大小:【】【】【

    

一年一度的中国房地产期刊大会于1125日在深圳举行,本届期刊大会系由第八届房地产期刊大会,由中国房地产杂志社牵头召开,中国房地产业协会经营管理委员会秘书长王惠敏主持会议并发表重要讲话。 
  《中国房地产》副总编刘正、楼市传媒董事长蔡鸿岩、《中国房地产业》总编田勇、《租售情报》社长卢根祥、《东南置业》社长陈烙、广州作协副主席李景秋、《楼市气象》社长柴莉、《魅力襄阳》总编李洪斌、《武汉房地产》张涛主任等业内专家分别针对行业低迷时期,如何相互放大资源、互惠共赢展开切合实际的深入探讨。 
  蔡鸿研指出,新时代应开展以杂志转型为核心的去媒体化拓展之路。未来,楼市传媒将从运营专家、嫁接地产资源、构建地产生态圈等方面实现转型,《楼市》在新的一年也将变身为会员刊物、地产顾问和海外置业平台。 
  田勇认为,利用好现有资源,拓展杂志媒体平台之外的多元化合作是今后一段时期地产杂志的发展之路。以《中国房地产业》为例,2015年开展了企业项目收益债券的发行工作,并取得不菲的业绩。在纸媒行业日益走向低迷的时代,凭借固有资源,创造了不可复制的多元化拓展之路。 
  《东南置业》的陈烙社长则将发展的眼光投向了海外房地产,在海外市场方兴未艾的大背景下,转型出海也成为实力媒体的热门选择。从服务行业到开发企业,并不是简单的角色转换,而是凭借职业敏感型对市场的洞察以及各种资源的有效嫁接。 
  《楼市气象》的柴莉社长指出,新时期媒体的若想有长足发展必须谨遵三点:一是学会迎合,即应和新媒体的发展趋势;二是学会借力,即凭借自身优势搭建平台;三是制造增值,即为开发商提供禅城服务,创造附加值。 
  会议达成共识,在现有各自资源和利益不受损害前提下,互利互进联合开展活动,是拓展各自生存空间、扩大业务范围、帮助经营增效转型的重要模式。 
  在本届期刊大会上,《东南置业》杂志被评为最具市场价值期刊《中国房地产》《楼市》《租售情报》等期刊被推评为最具行业权威导向期刊。

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