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银行暗战贵宾理财:免费洗牙全程导医
发布时间:2014-06-24 18:30:26 来源:重庆商报 流量次数:2338 文字大小:【】【】【
 

重庆商报讯随着银行转型步伐的加快和高净值人群的迅速增加,众银行纷纷加大了对于贵宾客户和私人银行客户的争夺。昨日,记者走访市内商业银行发现,为吸引高端客户前往开户,各家银行使出奇招大打个性服务牌。

    你得在银行有50万元以上的金融资产才能荣升贵宾客户?如今,这样的不成文规定已经悄然改变。比如,星展银行的高端理财门槛就显得亲民了不少,门槛只有40万元。这样就可享受量身订制一些理财产品,包括与汇率挂钩、境外股票投资等,几乎每月就会有四五种理财产品出炉。“现在只需30万元就能成为银行的贵宾客户,客户账户资金不足50万元、每月将被收取50元管理费的规定也取消了。”重庆一家外资银行负责人告诉记者,外资银行开始在渝降低“门槛”,主要是因为近年来人民币升值幅度较大,人民币更值钱了。

    中资银行开始了创新服务大打个性化服务牌来网罗客户。股份制银行中,中信银行近来动作频繁,提出关注贵宾客户的资产保值增值、精神财富沉淀、家族财富传承、跨境金融等全方位需求,可为贵宾客户提供财富、健康、名誉、真爱四大系列高端服务。616日晚,中信银行重庆分行在重庆大剧院,为贵宾客户专属打造了一场持续两个小时的维也纳爱乐之声音乐会。

    此前招行也有招数,在该行开户的金葵花贵宾理财客户,可享受每年免费清洁一次牙齿,免费在高尔夫练习场打高尔夫等服务。

    国有银行也有发力。交行沃德财富就表示,可以免费用保管箱帮高端客户保管贵重物品,私人银行客户可在重庆知名医院享受全年6次免费预约专家门诊与全程导医导诊服务。工行私人银行部则会不定期的举办私人健康讲座、艺术品收藏讲座和现场鉴宝等活动。

    普益财富研究员叶林峰认为,在中国利率市场化深化的背景下,外资银行在贵宾理财业务上的丰富经验以及全球市场的资源优势,很可能将使其与中资银行的贵宾理财服务的差异化逐渐凸显出来。

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